Twitter, Facebook, LinkedIn. The future of recruiting is social.
Social media has revolutionized how corporations find the talent needed to build their brand and continue the success of their company. Social networking has totally changed the face of recruiting. Never before has talent deep in an organization been so accessible. The wide range of social media tools are becoming more critical to success than the traditional methods of recruitment advertising and sourcing.
HR is using social media outlets and avoiding agencies. This allows candidates to have direct contact and cuts out the middleman. You can receive direct feedback and build strong networking relationships. The avoidance of agencies also allows more money to be placed towards paying salaries.
Use the advanced search tools found on Linkedin, Facebook, and other sites to post your résumé and website or portfolio links. Human Resource recruiters search for “passive” candidates in these arenas. The larger your network and extended network the easier you will be accessed. You will be able to foster relationships for present opportunities and future opportunities.
These outlets allow recruiters to do advanced research on all publicly posted information prior to conducting interviews. It is important that you present yourself in an accurate and forthright manner, although face-to-face interviews and background checks are still part of the hiring process. Make sure that the information you state online and on your résumé is truthful because you never know who is in a potential employee’s circle. Recruiters are notorious for sharing information and searching for information from other HR professionals. Reputation means everything when looking for the right fit. In this way social media sites can work against you.
Social media outlets have helped companies position their brands in a way that’s more powerful than a job board. You can use this opportunity to find out more information about the company. Sites like Glassdoor.com and Vault.com allow candidates to find out the information that is presented directly to candidates during the hiring process. Please be mindful to take this information and weigh it out. Many comments and information left on these sites could come from disgruntled workers or former employees that may not have been good fits for the company.
Social recruiting is where companies are placing their focus. Make sure you remain relevant, focused, engaged, and polished on paper and on the worldwide web!
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